ABOUT ME
I am a scholar, educator, and strategic advisor specializing in AI literacy, computational rhetoric, and sustainable technological design. My research explores the implications of algorithmic rhetoric and its profound impact on societal narratives, power dynamics, and humanity. My research sits at the intersection of computational rhetoric and digital surveillance, critically examining how these systems shape societal narratives, power dynamics, and ethical frameworks. Doctoral thesis: My intergrated doctoral thesis, Ethical Heuristics in Artificial Intelligence: Human-Centered Design, Privacy in Women’s Health, and Surveillance in the Digital Age - Guiding Responsible Innovation Across Health, Privacy, and Public Safety in AI Technologies, explores responsible innovation across health, privacy, and public safety in AI technologies.
I have pioneered two key concepts in this field: algorithmic ethopoeia and ethotic heuristics, which provide critical lenses for understanding the ethical and rhetorical dimensions of AI systems. My work emphasizes the urgent need for oversight in AI development and the responsible use of human data to minimize harm and promote equitable outcomes. With nearly two decades of experience spanning corporate innovation and academic research in the humanities, I bring a unique blend of academic rigour and practical expertise to my roles as a researcher, and educator. As an educator, I am passionate about empowering students and professionals with the knowledge and critical tools, critically needed to face the future as well as the complex intersections of technology, and society.
PROFESSIONAL BRIEF
My professional experience includes leadership roles at Siemens, Research in Motion (now BlackBerry), Autodesk, as well as extensive work in digital transformation coaching within a humanity centred design frame. I am also the co-founder of Human Tech Futures and AI Global South Summit Foundation.
As an author & thought leader, I have written extensively on sustainability, DESIGN, and innovation, including User Experience in the Age of Sustainability (Elsevier 2012) and my upcoming book, Design Heuristics for Emerging Technologies: AI, Data, & Human-Centered Futures – Considerations for the Rights of Women (UWP BOOKS, 2025).
These roles have shaped my ability to drive strategic innovation and ensure that emerging technologies are developed with ethical and sustainable principles at their core that benefits society.
Co-founder @HumanTechFutures & @ AI Global South Summit
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